News

The following technical reports provide sultions for problems, occuring quite common in industrial companies.

I would be very happy to recieve your brief feedback or your comments via e-mail, Xing or LinkedIn.

Junior PM - challenged or overburdened?

Junior PM Individual CoachingDiversified tasks, extensive product responsibility and profit affecting results makes the job as a Product Manager quite attractive. But how will an ambitious Junior PM manage to quickly and efficient become acquainted with this challenging job? Beside the introduction into new products and markets, he has to train himself in PM methodology and the corresponding tools. Often processes and tools in Product management are even not installed or reduced to a minimum. Make things worse, resource shortage and time pressure in most of the companies disallow any support within the department by experienced PMs or by the superior. Quickly the interesting challenge as Product Manager can become either an overburden due to missing basics and know-how or can drift off into technical or logistical noble administration.
What should superior and Junior-PM commonly do, to avoid such a dilemma?

Weiterlesen: 8-Junior PM Coaching

Technical Documentation –Lowcost approach vs safeguarding revenues?

Innovative companies must align their processes with the customer needs, develop new products in fast and efficient ways and use modern online promotion tools to cope with  todays market needs. But how to tackle the promotion and technical documentation of existing products?

Many industrial companies focus their marketing activities and promotional tools on the new and innovative products. Marketing Managers struggling with lean resources and tight budgets usually ask the question: „Do we really have to update the technical documentation of established products and services? How much additional sales will the company gain with this measure?“

Established products often are considered as Cash Cows and the costs for promotion and the technical documentation will be cut to a minimum.

Can we act so carless and neglect the bred-and-butter business?

Weiterlesen: 9-Technical Documentation