customer need

  • 5-customer integration

    value offering customer profileInnovation - involve customers in product development

    Have you ever asked yourself what differentiate successful products from mediocre ones? Successful products are much quicker accepted in the market and convince by outstanding values.

    As a starting point for a development of a new product or service it is crucial to understand the customer pains and needs in detail.

    When the apparent customer requirements are clear, unfortunately the development teams in many companies leave the customer ground and go back in splendid isolation to develop their own product concepts which will directly end in prototypes or even in final products.
    Is this approach of concept ideation really appropriate to maximize the market acceptance and value for the customer? Has market orientation herewith not already been left halfway?

  • 7-Need analysis

    True customer proximity makes the difference in Product Innovation

    Why are companies like Apple, Google, Tesla or Samsung so successful and innovative? They do not enquire the needs from their own sales forces, but they earnestly ask their customers. Further they are verifying the value of their development results not only with test in their own labs, but also conduct several field testing with customers and in the market.

    To achieve sustainable growth in the hard-fought markets, it is not sufficient in the world wide destructive competition only to own today successful products and services in a defined market segment and within a target customer group. Markets, competitors and the consumption behaviour of customers will be under rapid and steady change in the future. As a result, a couple of European corporations are focusing in enhanced development of innovative premium goods.